Resume

Digital Marketing Specialist & Consultant
Assisting online businesses through internet marketing expertise, SEO and web development

Creative digital strategist with more than 10 years of experience developing and implementing effective marketing initiatives across a broad range of sectors. Highly skilled in search engine marketing and optimization with vast knowledge of web-related technologies. Strong work ethic with demonstrated ability to thrive in any environment. Proven success as a valued consultant and top-performing staff member committed to maintaining a comprehensive understanding of all industry changes and cutting-edge marketing methodologies.

Highlights of Expertise

  • Search Engine Optimization (SEO)
  • Technical Project Management
  • Site Analysis / Needs Assessment
  • Strategic Planning
  • E-commerce
  • Search Engine Marketing (SEM)
  • Social Media / Blogs
  • Content Management Systems (CMS)
  • Website Development / Administration
  • Local Search Marketing

 

Career Summary

Independent Consultant, Phoenixville, Pennsylvania
Provide digital marketing expertise for online business spanning a wide range of industries, from local businesses to companies abroad.

Internet Marketing Consultant (2009 to Present)
Customize strategic online marketing solutions tailored to client’s unique business development objectives. Devise and implement digital elements to capitalize on opportunities across digital channels, including E-commerce, social media, and blogs. Generate search engine optimization tactics to maximize site traffic. Analyze key performance indicators and metrics. Oversee offshore technical teams when required. Research emerging technologies to stay abreast of cutting-edge marketing methodologies.

  • Built diverse customer base with clients ranging from pet supply sites (TheDogTrainingClub.com, Petflow.com, OhMyDogSupplies.com) to home decor retailers (Patioshoppers.com, Metal-Wall-Art.com, UniqueVanities.com, WallDecorAndHomeAccents.com, UniqueLightFixture.com) as well as national and local businesses (TreeStump-Removal.com, ASMDLandscaping.com, WaterproofingOne.com, Seraph.net, ATurningPoint.org).
  • Drove creation of 100+ blogs and launched social media presence for businesses via Facebook, LinkedIn, YouTube, and Google+, among others.
  • Secured and maintained key accounts in the United Kingdom, including CatherineHillphotography.co.uk, FireProtectionOnline.co.uk, and EssentialFireSafety.co.uk.
  • Web development, design, and management using HTML and Content Management Systems (CMS) such as WordPress and Joomla for HornandHardartCafes.com, Squidwire.com, FacePaintingPhiladelphia.com, and OriginalGentBarbershop.com, among others.

Taylor Gifts, Paoli, Pennsylvania
Developed strategies and orchestrated operations for three revenue-generating websites of an online and mail-order gift retailer.

Assistant Internet Manager (2007 to 2008)
Managed daily updates and maintenance for three key web properties, including company’s flagship site. Oversaw E-commerce sales and Ebay listings, and generated daily sales reports. Ensured timely and accurate updates of product information. Evaluated SEO metrics, identified opportunities for improvement, and created innovative solutions to improve search engine results.

  • Increased conversion through implementing a weekly email promotion strategy.
  • Proved instrumental in improving user experience by collaborating with web designers to optimize site workflow.

GSI Commerce, Inc., King of Prussia, Pennsylvania
Served in progressive roles for sporting goods division of major provider of E-commerce technology and services solutions since acquired by Ebay, Inc.

Online Business Coordinator (2005 to 2006)
Facilitated website management and operations for key businesses’ clients. Interfaced with channel partners and cross-functional teams to assess creative direction and implement relevant changes for graphics, images and content. Analyzed performance, including visitor statistics.

  • Played key role in successfully marketing digital business channels for major sports retailers such as Modells.com, Dunhamssports.com, and Citysports.com.
  • Spearheaded successful email campaigns throughout the year in alignment with marketing plans.

GSI Commerce, Inc., King of Prussia, Pennsylvania
Leveraged technical knowledge to support operations across various business units.

Pricing and Promotions Support / Merchandising Support (2003 to 2005)

  • Facilitated system updates for critical data including pricing events, SKUs and MSRPs. Performed website updates to ensure pricing information was up-to-date, and implemented corrections as needed in a timely fashion.
  • Swiftly identified product pricing errors and executed corrective measures to prevent customer service issues.


Technical Skills

  • Google Analytics
  • Google Webmaster Tools
  • Google AdWords
  • Adobe Creative Suite
  • Microsoft Office Suite
  • Keyword Research
  • Ecometry
  • ChannelAdvisor
  • net-Cache
  • E.piphany
  • WordPress
  • Joomla